Tejas Nair, aka Spryk, is a Mumbai-based artist, curator, and entrepreneur whose work blends electronic music, immersive experience design, and emerging technologies to push the boundaries of India’s creative landscape. Alongside running a commercial studio practice for music & media under Press Play Studio, he maintains a prolific body of work in music for advertising and is an early adopter of immersive media—including VR, AR, and generative AI. As co-curator of EyeMyth Festival and founder of transmedia label Skip-a-Beat, he leads projects that are deeply rooted in culture while connecting India’s creative energy with cultural institutions, government bodies, and universities across Switzerland, Australia, the UK, Japan, and beyond.